When communicated well, being an employee-owned company can be your greatest competitive advantage – for your employees, future employees, customers, and your community. In this fun and interactive session, we will explore ways to turn your ESOP into an understandable and exciting message that sets you apart from your competition. We'll also dive into examples from existing ESOPs on rollout, public-facing messaging and also ongoing communications that positions them well. Leave energized and with new ideas that take your ESOP messaging, and business, to a new level. NCEO Toolkit: Recruitment and Retention Toolkit NCEO ResourceThe Download:
Learning Objectives:
Recognize the benefits of publicly communicating employee ownership to future employees, customers, and community. Attendees will be empowered to share this with others in their organizations when they return home.
Evaluate their own communication using a worksheet that will be provided. Each attendee will have a clear plan on how to start, or improve, their public messaging regarding employee ownership.
Explore examples of multiple ESOP companies and the many ways they message and celebrate publicly. Each attendee will walk out with at least three written, specific ideas to implement quickly in their businesses.
