Integrated Communications Leader Ayres Eau Claire, WI
Helping employees feel like owners and value their shares is a tall order – and can be a daunting charge for ESOP companies' communication teams and company leaders trying to reinforce key messages with their staff. This session will share the honest story of one company’s experience implementing its first-ever ESOP communications plan: their objective, their goals, their tactics, the good, the bad, and the ugly. Hearing their story will set you up for maximum success as you help your employees understand why they should care about their opportunity to be company owners. NCEO Article: Ownership Culture Insights: Building a Communication Committee
Learning Objectives:
Discover why securing executive buy-in is essential for a successful communication plan. When leadership supports an ownership culture and actively participates in developing the communication strategy, it encourages staff at all levels to embrace this mindset.
Analyze a case study of one company's ESOP communication plan to understand the successes and challenges encountered. Learn about the diverse audiences considered, the various elements involved, and the methods and channels used to maximize reach.
Develop strategies to measure the success of your ESOP communications plan elements and effectively articulate the return on investment to leadership.
