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Panel Proposals

Engagement and Culture

Engaging Employee-Owners with Internal Branding and Digital Platforms

Tuesday, April 15, 2025
10:15 AM – 11:15 AM MST
Location: 250 ABC
CE: 1
CE Type: SHRM
Education Level: For All levels
While annual events can focus the entire company on employee ownership engagement, we'll discuss how to drive more frequent reminders and learnings through internal branding efforts and communication platforms. This panel will discuss real-life techniques and approaches to creating a resonant employee ownership internal brand. We will also show you examples of digital communication systems that can be designed to promote those messages and drive a true sense of ownership for all employees.
NCEO Resource The Download

Learning Objectives:

  1. List the elements of a strong internal employee ownership brand: simple, unique, resonate, and extendable.
  2. Align your communication with your business operations in a way that complements an employee’s day, not complicates it. Understand the ideal messaging length, timing, frequency, and engagement expectations.
  3. Identify the common obstacles to developing, launching and maintaining an internal employee ownership brand in order to overcome and succeed. Prepare for challenges in approval, resourcing, management, and engagement.